What are Promotional Products? Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. How does Promotional Marketing Work? Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs Read more..
A two-part study conducted by the Promotional Products Association International (PPAI) and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months. The first Read more..
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Ready to plan your next promotion? Work with a qualified promotional consultant. You and your consultant will discuss these seven important elements to Read more..
Five Benefits of Using Promotional Products: 1. Increased Brand Recognition A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Read more..